BTSTPD https://btstpd.com/ Practical articles on websites, local search, automation and cost for Ontario business owners, from Bootstrapped Studios. en-ca Sun, 06 Sep 2026 12:00:00 GMT Where your booking page loses people https://btstpd.com/where-your-booking-page-loses-people https://btstpd.com/where-your-booking-page-loses-people Sat, 05 Sep 2026 12:00:00 GMT Conversion Six places to check for booking friction, plus practical ways to assess reminders, cancellation links, deposits and waitlists for your business. What a trades website actually needs in Southern Ontario https://btstpd.com/trades-website-southern-ontario https://btstpd.com/trades-website-southern-ontario Wed, 02 Sep 2026 12:00:00 GMT Standards Contractors, HVAC, roofing and electrical: the pages, proof and quote process that turn a trades website from a business card into a source of work. Your Google Business Profile and website should work together https://btstpd.com/google-business-profile-doing-more-work https://btstpd.com/google-business-profile-doing-more-work Sun, 30 Aug 2026 12:00:00 GMT Local search A practical guide to Google Business Profile categories, service areas, photos, reviews and a manageable monthly routine for local businesses. When your customer asks AI instead of Google https://btstpd.com/when-customers-ask-ai-instead-of-google https://btstpd.com/when-customers-ask-ai-instead-of-google Thu, 27 Aug 2026 12:00:00 GMT Local search How AI search can surface local businesses, what the evidence says, and practical ways to make a Canadian business easier to find and understand. AODA and your website: what Ontario businesses actually have to do https://btstpd.com/aoda-website-compliance-ontario https://btstpd.com/aoda-website-compliance-ontario Mon, 24 Aug 2026 12:00:00 GMT Standards Which Ontario businesses have to meet WCAG on their website, the December 31 2026 reporting deadline, and the accessibility fixes that matter most. What to budget for a business website in Canada https://btstpd.com/what-a-website-costs-in-canada https://btstpd.com/what-a-website-costs-in-canada Fri, 21 Aug 2026 12:00:00 GMT Cost Planning ranges for Canadian business websites, the scope that changes a quote, and ongoing costs to discuss before commissioning a build. Nine automations small businesses should steal from big companies https://btstpd.com/automations-small-businesses-should-steal https://btstpd.com/automations-small-businesses-should-steal Fri, 14 Aug 2026 12:00:00 GMT Automation Nine automation ideas to assess against the repeated work, software and exception handling in your business. The hidden cost of a free website builder https://btstpd.com/hidden-cost-of-free-website-builders https://btstpd.com/hidden-cost-of-free-website-builders Thu, 13 Aug 2026 12:00:00 GMT Cost Drag and drop builders look like the cheap option. Here is the arithmetic most owners never run, and the moment the real bill quietly arrives. After hours is where local businesses lose the week https://btstpd.com/after-hours-is-where-local-businesses-lose-the-week https://btstpd.com/after-hours-is-where-local-businesses-lose-the-week Wed, 12 Aug 2026 12:00:00 GMT Automation A practical framework for accepting useful enquiries while your business is closed, and measuring what happens next. Nine things every London, Ontario business website should do https://btstpd.com/london-ontario-business-website-checklist https://btstpd.com/london-ontario-business-website-checklist Tue, 11 Aug 2026 12:00:00 GMT Standards A practical checklist for London, Ontario business websites: the nine jobs a local site has to do, in the order that actually matters. Does your business actually need an app? An honest answer https://btstpd.com/does-your-business-need-an-app https://btstpd.com/does-your-business-need-an-app Sun, 09 Aug 2026 12:00:00 GMT Decisions Compare a responsive website, web app and native app against the work your customers or team need to do. Why so many Southern Ontario homepages look the same https://btstpd.com/why-southern-ontario-homepages-look-the-same https://btstpd.com/why-southern-ontario-homepages-look-the-same Sat, 08 Aug 2026 12:00:00 GMT Standards How to make a familiar homepage structure communicate the specific business, with five practical review prompts. Template or custom? A straight answer for Southern Ontario business owners https://btstpd.com/template-vs-custom-southern-ontario https://btstpd.com/template-vs-custom-southern-ontario Fri, 07 Aug 2026 12:00:00 GMT Decisions When a template is genuinely the right call, when it quietly costs you money, and how to tell which side of the line your business is on. Three questions your first screen should answer https://btstpd.com/what-happens-when-someone-lands-on-your-website https://btstpd.com/what-happens-when-someone-lands-on-your-website Wed, 05 Aug 2026 12:00:00 GMT Conversion Three practical questions for reviewing your first screen: what is offered, why trust it and what happens next. The proof customers actually check before they call https://btstpd.com/the-proof-customers-actually-check https://btstpd.com/the-proof-customers-actually-check Tue, 04 Aug 2026 12:00:00 GMT Conversion A practical review of relevant work, genuine reviews, clear responsibility and useful next steps on a local business website. How London, Ontario businesses actually get found online https://btstpd.com/get-found-london-ontario https://btstpd.com/get-found-london-ontario Mon, 03 Aug 2026 12:00:00 GMT Local search A plain English guide to local search: your Google Business Profile, the pages on your site, reviews, and the technical basics that decide if you show up.