BTSTPD
Practical articles on websites, local search, automation and cost for Ontario business owners. Written by Bootstrapped Studios.
Local search
Moving, renaming or changing your web address without losing search
A new location, a new name or a new domain: what to update, in what order, so customers and search engines follow you to the new place.

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Conversion
How to photograph your own work with a phone
Decisions
Your web developer disappeared. Here is how to take your website back
Standards
An afternoon security check for a small business website
Cost
What it really costs to keep a website healthy
Automation
What to automate first: a one week time audit
Conversion
Where your booking page loses people
Standards
What a trades website actually needs in Southern Ontario
Local search
Your Google Business Profile and website should work together
Local search
When your customer asks AI instead of Google
Standards
AODA and your website: what Ontario businesses actually have to do
Cost
What to budget for a business website in Canada
Automation
Nine automations small businesses should steal from big companies
Cost
The hidden cost of a free website builder
Automation
After hours is where local businesses lose the week
Standards
Nine things every London, Ontario business website should do
Decisions
Does your business actually need an app? An honest answer
Standards
Why so many Southern Ontario homepages look the same
Decisions
Template or custom? A straight answer for Southern Ontario business owners
Conversion
Three questions your first screen should answer
Conversion
The proof customers actually check before they call
Local search
How London, Ontario businesses actually get found online
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